Les Bons Vivants Branding
Les Bons Vivants is a mobile delicatessen offering assortments of good food to be discovered in a special box every month, starting with the most French products you can think of – cheese and wine.
We created a collection of patterns inspired by different cheese and designed the brand logo, packaging, and website.
Blumé Botanicals Branding
Designed by Jona Saucedo. Photography by Anna Jiménez
Blumé is a company offer’s floral services based in Monterrey – Torreón, bringing the classical and timeless language of flowers to modernity.
The botanical study adopts a personal approach with individual attention, making the important moments of its clients unforgettable.
The visual identity is an expression of the essential attributes, achieved through its display font – ‘Blume Typeface’ – with modulated strokes, and unique characteristics, combining a touch of Art Nouveau with a delicate contrasting Sans Serif.
Guilty is a restaurant and cocktail bar located in the city of Guadalajara, Mexico. The creators are known for smart, well-designed spaces, without being pretentious. With a focus on fresh ingredients both in the kitchen and on the bar, they look for locally-sourced produce, respecting each flavor.
Tasked with taking a commodity product and repositioning it into high end lifestyle we wanted to really appeal to the sophisticated shopper who would spoil their baby and price was no object. Our packaging concept worked on an alter ego – baby within, yet sophisticated and stylish on the outside.
The high-engaging reflects the sophisticated shopper, using bright vibrant green with gold foiling, and embossing oozing quality and richness. The product packaging features baby hand and foot prints, designed to emotionally engage and be fun – creating goo-goo moments. The softer pastel colours provide soothing and calmness, complimenting the gorgeous products.
Getting the right vibrancy and colour was critical in our strategy because we wanted to appeal to parents, but had to ensure we had a unisex product that would sit well with both baby sexes. The products are designed to be proudly displayed – with the boldness of colour and print finishing making Savar Baby a must have.