Manuka Emporium Branding & Packaging
By Onfire Design
In today’s world of fast moving consumer goods, honey is often mass produced in bulk to meet demand, blended with varieties from numerous regions which dilutes the true provenance, character, and flavor of the core ingredient. Manuka Emporium is a new honey brand challenging this mentality.
Working with a select group of today’s apiarists in New Zealand, Manuka Emporium was inspired by the attitude, persistence and honey making philosophies of those who have come before and focused on delivering a product that is truly special in the market. The beekeepers from yesteryear harvested and sold pure single source honey to their local general stores which were then bottled and labeled by the shopkeeper. Simple, honest and true.
The brief was to create a superior brand that echoed the values of these skills and create a compelling visual language that would appeal to the discerning consumer looking for that special item for a social occasion or gifting. Inspired by the authenticity, opulent decoration and typographic crafting of premium liquor brands that can be discovered in old whiskey lounges and bars, the brand exudes the charm and character of a Victorian-era shop.
CREDITS
Matt Grantham – Creative Director
Sam Allan – Designer
Georgina Brothers – Designer
Ewa Oliver – Designer
Equi London Branding & Packaging
By Neo Khama
A pioneering approach to nutrition.
Equi London combines leading science with ancient theory to create all-in-one nutritional supplements, designed for the modern busy women. Each product has been expertly formulated based on the functional medicine model – the understanding that each of your bodily systems requires its own specific nourishment to create overall wellbeing. The range combines over 60 of the highest quality ingredients that work to restore balance and synergy between those systems, so you look and feel your best.
The packaging was designed to reflect both ancient and modern practices, pairing timeless apothecary style glass jars with a clean, modern label to create a balanced, sophisticated and minimal look. The typography also conveyed a mix of old and new – a classic serif font contrasted with a contemporary sans-serif font.
Given the perishable nature of the packaged goods, we chose jars made from amber glass for its durability and UV and blue light protection. We wanted to make the packaging as sustainable as possible and made a conscious decision not to include an additional external box. This created a design challenge as we needed to incorporate all the legally required text on one label while still retaining the minimal look we were aiming for.
Overall, the design needed to ensure a balance of durability and function and to clearly communicate the brand message as well as the health benefits of the formulas. It was also crucial that the product stood out on the shelf amongst a sea of competitors and we focused on connecting with our target market: those who appreciate good design alongside top quality, natural products.
Camino Mitad Branding & Packaging
By Workship Studio
Camino Mitad is the story of a small family-company that gathers the richness of Navarra in Spain in form of simple and good quality products.
It is the adventure of three siblings united by the same values: respect for small-scale producers, their commitments, and deep-rooted connection to their origin and their own passion for food and drink.
Workship was asked to work on Camino Mitad naming and visual identity as well as the packaging materials for the different products. Rioja’s tastes, textures, and the hands that bring this produce to life inspired its visual identity as well as a simple ecologic packaging that could be mounted and prepared by the family and small producers. In that sense, we created a system of tape labels and kraft paper boxes that could be labeled easily in the honey, charcuterie, and cheeses, and still look a prime quality product.
Part of the project consisted in art directing a series of photographic content that was used in both online and offline story telling. We also developed their website site, online store, and social media narratives.
