GÄ-DES Fashion Brand Identity
By Alessia Sistori
GÄ-DES sells fashion to strong, independent and sophisticated women from all over the world. The brand transmits strength and self-confidence, but at the same time is feminine and elegant. This brand works with glamorous materials, which makes every woman feel like a goddess wearing it.
The brand has a very strong layout and typographic language, which makes it very recognizable. This offers the possibility of using a different kind of paper and material for every new collection, without losing the essence and character of the brand. This concept is a reference to the endless variety of women in the world, who this brand is speaking to.
The two collections presented are the standard collection (white paper and material) and the winter collection (metallic fluorescent paper and material).
Dear Mayuko Branding & Packaging
Dear Mayuko is a lifestyle-proposing cosmetics and beauty brand noted for using ceresin, a natural moisturizing component found in silkworm cocoons. Sensations evoked by Dear Mayuko shampoos and face washes—fluffy, bubbly, silky, glossy—are portrayed with various rounded shapes that derive from the circular shape of the silkworm cocoon.