WORDS BY ARULIDEN
Painting can be pretty painful, so we leapt at the chance to partner with DTC brand Backdrop when they came to us with the mission to transform the whole process. Who’s got time to sort through 1,000 shades of white? From picking your perfect color to finding the right supplies, to applying your final coat, Backdrop provides a simplified user experience for today’s generation of painters. Creating your own backdrop should be simple and inspiring—everyone has the potential to make a home their home. Backdrop makes DIY NBD.
Backdrop set out to be transparent, easy-to-use and empowering, so we designed a visual identity to match. From logo to typography to photography style, every aspect of how Backdrop shows up in the world was carefully curated and designed to get the job done.
Product & Packaging
As a DTC brand, Backdrop’s out-of-box experience needed to be picture-perfect, and visual coordination across the brand’s entire ecosystem had to be just right. Our graphic and industrial designers worked side-by-side to apply the new identity to Backdrop’s painting tools and packaging, and ensure the brand’s IRL experiences measured up to its digital expression.
We shot friends and family (not ‘models’) in the process of painting to bring everything Backdrop together and celebrate the brand’s visceral, DIY aesthetics. Once the work is done, Backdrop shows users enjoying the fruits of their labor in settings with a strong opinion—no cookie cutter, staged-looking interiors, here.